5.Killing us softly 3

The narrator criticises in this video about the women abuse in commercials and female role appearence. She mentioned in the video that advertisements are the foundation of mass media to sell products, values and importantly to sell concepts such as love, sexuality and romance. Unfortunately commercials mostly tell us who we are and further more who we should be, which usually put pressure on the viewer. In addition show us the ideal women beauty with no poor and no scar woman faces. It can be easily seen that all these commercials is usually about women and the ideal women figure, however the sad part is that all these women figures basically based on sexuality, which may be named also as an women labour. An an example some parfum bottles imaged with women body, which may be an evidence of women use. The narrator summarize this situation in this video by saying that women image turn into objects. She also importaned about the commercial rate in american culture by gaving a statistic about commercials. According to this statistic commercial had risen 15 million to 180 million in about 20 years. This result show us that how commercials have effect on people. Apart from commercial rates, when the women figure is observed in detail, it can be seen that women has a role with her body contrast to man. Women usually feel themselves under pressure by the obligation of changing their body. The narrator also pointed out an ironic point that, women have to change their appearence to keep their husbands under control for not to divorce. However the ironic part is, in contrast to ideal women figure, women without plastic surgery or with little weight women is the predominance in most cultures.